Avene Hyaluron Activ B3 Concentrated Plumping Serum

Avene's Hyaluron Activ B3 is a serum the brand formulated to address signs of aging. The brand says it contains 1.5% hyaluronic acid, a humectant that attracts water to the skin, alongside 6% niacinamide, an ingredient that supports skin barrier function. Per the brand, the serum is designed to plump, smooth, and firm the complexion while reducing the appearance of wrinkles.

The formula comprises 8 ingredients, with the brand claiming 94% are naturally derived. Per the brand, it is free from fragrance and oil, delivered via a glass pipette for precise dosing. The brand positions this serum for all skin types, including sensitive skin, and says it can be used morning and evening across the face and under-eye area. The brand describes the texture as lightweight and says it glides smoothly over skin, making it suitable for delicate areas.